My Portfolio

As the Social and Digital Content Creator and Curator, I am responsible for directing, producing, and managing our Player to Watch segment throughout the season. This highlight-based video centers around a specific player each week during the season that is uploaded to YouTube and patriots.com.

With over one million followers on TikTok alone, part of my role is building our influencer marketing program. Here, I ideate and pitch creative content partnership ideas, assist in influencer communications, gameday activations, and ultimately build our program. In week 7, we had the opportunity to welcome Olympic gold medalist, Suni Lee. Check out the TikTok below!

As part of our social media programming and strategy, I had the opportunity to ask various players a question to celebrate Thanksgiving. This video has generated over 800,000 views across social platforms.

Working with the Original Content Group at the NFL Network, I got the chance to co-produce and co-direct the 2022 In Memoriam short film. This piece aired on the NFL Network and ESPN during the 2022 Hall of Fame Ceremony which honors past players, coaches, and members of the NFL that have passed away in the past year.

Inspired by his story, I pitched this idea and assisted in the development of the NFL 360 episode with the NFL Network. Bringing electric energy to the 2022 NFL Draft, Sam Prince shines a light as a heart transplant survivor, an ultimate New York Giants fan, and a devoted organ donor advocate in helping to save lives.

Participating in the first-ever 2022 Technical Operations Training Camp, I got the opportunity to sit in as on-air talent in creating a mock 5-minute News of the Day Segment on the NFL Network. Alongside Patrick Claybon and Mike Yam, I had the wonderful opportunity to sit in front of the camera for the first time.

As part of a final semester capstone course at the University of Tampa, I served as Account Executive Director in executing a long-term Public Relations Campaign on behalf of local non-profit, Metropolitan Ministries. With a goal of promoting volunteerism and community support through social and marketing strategies, I conducted project oversight during the 5-month process. Incorporating my passion for the NFL, community relations, partnership marketing, events, and production, I contributed a unique idea for our client. Through teamwork, thoughtful leadership, strategic planning, and more, our group was awarded first place in our efforts to launch the NeighborHOPE Project.

With a chance to present my ideas to NFL executives, I jumped at the chance. Using unique ideas, analytics, brand marketing, fashion, events, social media, production, and more, I focused on using these unique ideas to retain younger audiences for the future as technology continuously evolves in our modern world. Centering around a helmets off strategy, I created this strategic presentation to share innovative ideas to propel the brand to target audiences.

Created for a course at the University of Tampa, this personal podcast dives into the 2023 NFL Draft, predicted picks, players, and more for the upcoming season. This content aims in driving young female viewers to the NFL and learning more about the sport.

Created during my senior year capstone course at the University of Tampa, this document shares a glimpse into who I am, the work I have done throughout college, and more as a young female professional.

An assignment for a course during my Junior year at the University of Tampa, this video resume highlights my work and skills as a young professional. Using platforms such as Adobe Premiere, Final Cut Pro, and Adobe Photoshop, I edited this film to showcase my skillset.